Some experts predict that eCommerce sales will reach $3 trillion by 2022; it’s the fastest growing and one of the most important industries.
Custom eCommerce development is a great way to create your online store. Nowadays, the demand for eCommerce stores is increasingly growing. Custom website development offers your online store a uniqueness which states about your brand clearly, representing the real you and leaving a great impression on your users. Custom websites play an important role as it just not gives your website an appealing look but also make it highly functional with great features and functionalities that are customized as per your needs and aligned with your business goals.
In this article, we will discuss what custom e-commerce website development is and how it can benefit you, increase sales and grow your business.
What is a custom e-commerce website development?
The aim of a custom e-commerce website is to build a website that can address each specific need of all the users worldwide. On the other hand, it helps you spread your brands’ awareness, implement your business strategy, and set up your identity.
However, crafting an outstanding customized website needs a lot of effort, skills, and time. It doesn’t happen overnight. A team of experts can design and develop an eye-catching online store along with all the essential features and functionalities that can serve your audiences’ interests.
Steps to Build a Custom E-commerce Website
Building an eCommerce website is quite an involved and detailed process. Following the below checklist will help you with the proper steps to get your website launched in a timely manner. Below are the steps to build your dream eCommerce website successfully.
1. Domain name
The first step to build your website is to have a domain. You need to take care to select a name that can perfectly identify your brand, or simply you need to take a domain name the same as your organizations’ name. You can buy a domain name from GoDaddy, for under $10.00.
2. Hire a developer
It is an important step in building your eCommerce site. A great developer can build an incredible website for your business; therefore it is a must to hire an experienced and skilled developer. You can go through the developers’ previous work to find out their proficiency. Choosing an incompetent developer can put you in trouble, adversely affecting the growth of your business.
3. Get your business registered
For a legitimate business, it is essential to get your business registered and get a vendor’s license. A local attorney can help you with this, it may cost you a quite high but it will keep you away from any unnecessary issues in the future.
4. Choose eCommerce and website hosting platform
For faster and advanced web development, choosing an e-commerce platform is highly recommended. Some popular e-commerce platforms are Shopify, WooCommerce, or BigCommerce. Magento Website Development Services allow you to design and develop a great website speedily. These platforms make it easy to integrate plugins, payment processing, etc. You also have a choice to go for WordPress Development Services.
Also, you have the choice to purchase a theme from ThemeForest, you can select a layout that can showcase your brand in the most effective way. ThemeForest includes more than 28,000 website templates and themes from $2. It is a great place for website templates.
6. Take your website to live
Once your websites’ homepage, an “About Us” page, and a contact page are created, you can make it live. You can make your website live, even before listing any of your services or products, it just needs to be a functional site. Taking it to live early will help you to build legitimacy when negotiating deals with vendors. Also, you will be able to reach out to reporters and bloggers.
7. Get a payment gateway
Payment gateway is an essential feature of an eCommerce website as it helps you accept credit and debit card payments. The most popular payment gateways are PayPal or Stripe. Other gateways like authorize.net or 2Checkout.com are great for credit cards, recurring billing, and mobile payment.
The process of web development might seem bemusing to most of you but it is equally essential to be aware of. So if you are planning to hire a web development company to develop one, you must have an idea of how your project will be built. In this blog, we will take a look at how web designing and the general development process looks like.
Understanding the needs of clients
The first and foremost step is to assess and understand the unique needs of your business which will help create a solution you actually looking for. Each business is different, and its target audience may have different tastes, locations, and languages. A custom website helps you take care of all the concerns of your specific user groups. A great e-commerce solution can help build a solid foundation and run your business seamlessly.
Each business is unique, so are the needs, therefore, a lot of research and collecting information about the specific business is essential to be able to build a perfect solution. For instance, an eCommerce store of women’s outfits is different from an online grocery store. To create a powerful, engaging, and innovative website, it is very important to perform thorough research and analysis about the market, competitors, target audience and understand the goal of your website.
Once you have done ample research and understood well the market and goal of your business, a perfect plan is a map towards the destination. Planning is based on the research you have done. Planning shows a clear roadmap of the development, it includes an estimated timeline, required resources, wireframing, layout planning, UI/UX, preparing the sitemap, choosing the right technology stack, and so on.
Now when you have sitemap and wireframes, let’s begin with the design of each page of the website. In this step, a team of experts designs the website using your chosen wireframes. Designing includes a variety of tools such as typography, graphics, drop-down menus, colors, buttons, animations, and more based on the needs of a website.
The development process can be divided into two parts i.e. backend and frontend. Backend refers to the development of the server-side and the frontend builds the user interface. The backend developers create the database, server-side application, etc.
Testing and Deployment
A team of experts performs testing of your website at multiple stages, each feature and functionality is being tested to ensure that it works flawlessly. Testing helps fix the bugs at the development process only, enabling developers to deliver an outstanding, effective, and high-performance product.
Once the product is delivered, developers still work on their feedbacks and provide required support and maintenance. Providing instant support is very important to be able to work smoothly. Just like other important development tasks, required changes, maintenance and support, and frequent updates are equally important.
Things to consider before designing an eCommerce Website
There are numerous eCommerce websites that are generating great revenue. The below things you must consider when you are enhancing your current eCommerce website design or launching a new one.
Choose the right theme
The right theme is important when you are enhancing or building an eCommerce website. You must prefer an easy-to-navigate, functional, and user-friendly design rather than a flashy, heavy, or advanced design. Selecting an instinctive layout helps users browse the products on your website easily. Simplicity is not at all boring, you can make it interesting by using impressive colors and design while making it easy to navigate and run smoothly.
Choose right platform
Choosing a perfect platform for your eCommerce website is very essential. As online shopping is increasingly growing and almost every business nowadays have their online presence, so the competition is high. It is very imperative to create a website that is engaging, interesting, and simple to use. Certified Magento Development Company can help develop outstanding websites quickly.
SEO is an essential part of the development of your e-commerce website as it improves visibility on multiple search engines like Google, Yahoo, etc. It helps your website to show up in the search results. Search engine optimization includes a variety of tasks including social media, content marketing & more.
In today‘s tech-advancement era, when hackers are smart enough to steal your data, safeguarding your website is highly important. All your information and users’ information must be secure and it is your responsibility to keep your user’s data safe and secure. Your website must use Secure Sockets Layer (SSL) which will help you encrypt your important information and users can do shopping in a safe and secure environment. Using security measures helps keep your users’ information safe such as debit and credit cards details, name, address, phone number, and email. Another essential security measure, PCI must comply with your website, it is very important especially when you are accepting online payments.
Implement a Responsive Design
Since the uses of mobile devices have increased, responsive design became an important element of development. Responsive design helps your users access your website on mobile devices, tablet or desktop and offer them the amazing experience on each device they use. Laravel Web App Development Services are very popular among developers, it allows creating a highly functional and amazing website.
With the cut-throat competition around, it is essential to focus on every aspect of eCommerce. Planning and strategy are important for each task; you need to be thoughtful for every little task as well. Before you get started with custom eCommerce website development, you need to have ideas, concepts, and decisions with you. When you have a clear picture of exactly what you need to do, you’ll have increased chances to succeed with development.